Speight Speaks To Inspire

Guest Blogger: Jamillah Warner
Visit Jamillah's website: http://www.jamillahwarner.com/

Even if you’re terrible at accounting (but great with customers), you still know the basics of money: We want to be in the black instead of the red. I mean, red is my favorite color everywhere except on a financial statement.

A color can show you the bottom line about your company’s financial state at that point in time. But what if you are in the red for one quarter and the profits from another quarter have to cover that expense? Or what if your financial statement is black, but not black enough?—Meaning you could stand to have more profit, more buffer, more resources (after all, that’s what money is—a resource).

In my opinion, the small business bottom line is marketing (solutions that work). Marketing is all-important, but unfortunately, it’s also the one thing that many small businesses (in my world) address last—or not at all. When done right, marketing can improve your financial bottom line. When done wrong, marketing can cost you more than you can afford to pay.